Nothing Too Fancy–not just indie rock band Umphrey’s McGee’s record label. It’s now also a beer, made in collaboration with Boulder Beer Co. and Rock Brother’s Brewing, a Florida-based brewery specializing in collaborations with brewers across the nation.
Nothing Too Fancy is a full flavor pale ale brewed with select hops and pale malts. It is rated at 36 IBU and 5.0% ABV.
Tess McFaddon, Boulder Beer’s representative behind this project explains that this project was a good match for everybody involved. “Boulder Beer Company and our brands align perfectly with the band and their fan base, and they have a huge following in Colorado, therefore working with Colorado’s First Craft Brewery was appealing to them.” According to McFaddon, “the general consensus was to brew a highly drinkable yet full flavored ale that you could drink all day every day (ha!), or at least put back a few while enjoying a great show.” Boulder Beer, Rock Brothers Brewing, Cigar City Brewing, and the band were all involved in the collaboration process. Kevin Lilly of Rock Brothers Brewing emphasized that all beers are made in collaboration with the artist.
Partnerships between craft beer and musicians are a relatively new concept. In 2012, Rock Brothers Brewing formed, bringing their idea of marrying music and beer to life. 2014 saw the release of their first collaboration project with Cigar City Brewing and Florida-based band Have Gun Will Travel. Since then Rock Brothers has released collaborations with superstars Hootie and the Blowfish and JJ Grey. Now their latest project is “Nothing Too Fancy” ale with Umphrey’s McGee.
According to Vince Iwinski, Umphreys’ manager, Rock Brothers Brewing approached the band with the idea of creating a specialty collaboration brew in which he stated “we were thrilled to participate.”
Nothing Too Fancy was first released this past Memorial Day at Summer Camp Music Festival in Chicago, Il, near Umphrey’s hometown in South Bend, IN. The pale ale hit Colorado markets on July 3rd, 2015, the same day as Umphrey’s McGee’s Red Rocks show on July 5th. It can now be found at taphouses and beer-minded restaurants across Northern Colorado.